Winter Makeup Made Easy: Hacks for Hydrated, Long-Lasting Looks

Winter may bring cozy vibes and fits (hello, cashmere season!), but it’s not always kind to your makeup routine. Between the dry indoor heat and icy outdoor air, you’re going to have to work smarter, not harder, when it comes to your seasonal beauty routine. Fresh, dewy skin and luminous makeup aren’t just a summer luxury. We’ll show you how to do winter makeup right, so it stays unbothered by the cold. Your winterproofing beauty game is about to get an upgrade.

Start With Your Skin

You can’t win at winter beauty without setting your skin up for success first. Think of it as your real base layer and choose your formulas carefully. Cozy up to a skincare routine that protects your skin barrier and maintains its health. Look for products that double up on skin-loving ingredients, like this All In One Serum. This milky serum packs hyaluronic acid, niacinamide, panthenol and vitamin E to hydrate, nourish and calm your skin instantly. It can also help prevent dry and flaky irritated skin caused by cold air and indoor heat.

Choose Creams Over Powders

Cream formulas are your winter beauty BFFs. They gave you a dewy effect, the perfect antidote to dryness. Reach for products that melt into your skin, like cream blush, bronzer and liquid foundation. If your skin is on the drier side, this is really important as powders can exacerbate dryness and make your skin look patchy and cakey. Go for a skin-loving foundation like this lightweight glam filter fluid. Its sheer texture allows your skin to breathe while its radiant and luminous formula brightens and adds a dewy finish. It’s also ultra-moisturizing, thanks to ingredients like vitamin E and squalane. 

For blush, reach for this balm-to-powder palette that has all your face needs covered. From blush to highlighter to a mix of both, you can mix and match shades and intensity for a custom effect that’s all your own.

Winterproof Your Eyes and Lips

Raccoon eyes do not have to be a winter staple, no matter how windy it is outside. Your new secret weapon? Tubing mascara. This volumizing formula coats lashes in tube-like filters, meaning you get instant lash results with a long-lasting volumizing effect that won’t smudge or flake, even if your eyes are naturally teary. 

If dark circles tend to show up for you the moment daylight savings ends, reach for this viral under-eye concealer. It has instant brightening benefits that make darkness disappear on contact. It’s also super creamy and won’t settle into fine lines or look cakey. 

Your lips need a lot of attention during the winter months, so you’ll have to pull out all the stops to keep them looking soft and smooth. Start a nightly lip care routine with this lip mask and apply it liberally so you wake up with super soft lips in the morning. Infused with peptides and hyaluronic acid, this rich, cushiony formula feels even better than it makes your lips look. 

For day, choose lip products that will plump your lips and sit pretty. Think creamy lipliner and glazed gloss. These will coat your lips in nourishing color and shine, while delivering treatment-worthy results. Don’t forget to stash a caring lip balm at all times so your lips never see a dry day this winter.