Black, Brown, or Bold? How to Pick Your Perfect Mascara Shade

 Colored mascara has entered the fall beauty group chat and it’s full of seasonal inspo. Just like this season’s manicure mood, colors like brown and burgundy are trending in mascara, too. Makes sense right? Fall is the perfect time time to hit refresh on your everyday beauty uniform with a hint of rich color. While there will always be a special place for our beloved inky black, this modern mascara trend is giving quiet luxury in the best way. Here’s everything you need to know about incorporating colored mascara into your fall beauty routine.  

Why Colored Mascara Works 

While traditional black mascara draws intensity to your eyes, softer shades can draw attention for their subtlety. Think a softer, warmer approach that’s pleasing to the eye. This is also where basic color theory comes into play. For example, brown mascara will complement brown, hazel and blue eyes. Burgundy or plum shades really accentuate green eyes. Truthfully, you can try any colored mascara to see how it flatters your eyes and the rest of your makeup. Wearing a monochromatic brown shadow, blush and lipstick look? Reach for the brown mascara for a perfect finishing touch. You can also use colored mascara as an excuse to skip the shadow as it really stands out against a neutral lid.  

Colors to Try for Fall  

Brown is having a real color moment for fall–from suede jackets to boots–so it’s only natural that brown mascara is right up there on the coveted list. Beyond being a seasonal color staple, brown mascara is super versatile and can be worn anytime for any occasion. This rich brown mascara gives depth and definition, thanks to its lengthening and volumizing formula. It’s also buildable so you can dial up the drama as needed without worrying about clumps.  

Another must-try shade is burgundy. Dark cherry is trending once again for fall and burgundy mascara perfectly captures the dark academia color vibe. Give this hyper lash mascara in burgundy a try. It adds just the right amount of rich color to your lashes while giving them a major lifting, lengthening and volumizing boost. Its precision brush will coat every lash in rich, warm color that’s perfect for the season.  

How to Make Colored Mascara Work IRL 

There are few rules when it comes to giving colored mascara a try but one thing to consider is the rest of your makeup vibe. You might not see the benefits of a soft brown mascara if you’re wearing a dark, smoky eye, for instance. Try to stick with like colors for best results. Steer clear of mixing warm and cool tones as a general rule, like a brown mascara with a grey shadow. For a super subtle colored mascara effect, try coating just your eyelash tips with it (we especially love this look with a burgundy shade, on the top and bottom lashes). You can also colored mascara as a black mascara topper so you get the depth of black, along with the richness and warmth from a brown or burgundy. Remember, embracing seasonal shades is meant to be fun so go ahead and experiment.