Hottest Glam Trends For 2024

February 01, 2024
Hottest Glam Trends For 2024

It’s a new year and that means it’s time to talk makeup trends for 2024. If your New Year’s beauty resolution is to step outside of your makeup comfort zone and embrace the hottest trends, you’re just in time. To save you hours of TikTok and YouTube research, we’ve handpicked the best 2024 pro-approved makeup trends to try this year. Best of all, these looks are super achievable and won’t break the bank (you know, in case that’s another one of your New Year’s resolutions).


Soft Glam Skin

The clean girl aesthetic is getting a sophisticated update for 2024 and here’s why you’ll want to add it to your makeup highlight reel. While glowy skin will always be in, a softer matte skin finish will make it feel fresh for 2024. Think of this trend as soft glam vs. super glowy. It’s subtly dewy in all the right places and matte everywhere else.


Get the look of a soft glam complexion using a hydrating tinted skin serum and pair it with a soft glam powder on key areas of the face that you’d like to highlight and play up, like the cheekbones, forehead, nose and cupid’s bow.



Smudgy Eyes

Black, smudgy eyeliner is having an unexpected moment this spring and providing all the edge we need for the coming season. “I think we’re ready to mess things up a bit,” says celebrity makeup artist Emily Gray. The inspo for this party girl makeup trend? Venetia from Saltburn. It also made an appearance on spring runways, proving this 2024 makeup trend isn’t slowing anytime soon.


Get the smudgy-eye look with gel liner pencil paired with this volumizing mascara.




Bold glossy Lips

2023 was easily the year of lip oils and for 2024, glossy lips are still a go-to trend. They’re also super easy to achieve, make your lips look instantly fuller and when worn boldly, gorgeous and glam. “Don’t be afraid to add a little contrast or color to your lips,” says Gray. “I love a clean skin look with a bolder lip or a darker eye. It’s a way to still stay in the “clean girl” aesthetic but being a little more interesting.”



For a glossy lacquered effect, start by lining your lips with a neutral or slightly darker lip liner and then fill in your lips using this marbled lip balm in a bold shade like Swirl It Twirl It or Strawless Flawless. This formula is shiny yet not sticky, and super nourishing, thanks to coconut oil.



Frost Effect

Cool tones are here to stay in 2024 and frosted, icy shades are trending on eyes, cheeks and lips. Call it the continuation of mermaidcore or the Y2K effect, but we can’t get enough of the holographic shimmer this trend is famous for. Embrace this trend on the eyes with metallics or shades like lilac or aquamarine for a fresh spring take. On skin, go for a shimmery highlighter to give your skin that frosted look.



Get the frosted effect by using this all over glow tint in shade 010 Beaming Diamond on your lids and cheeks.



Coquette Makeup

Social media continues to be the main driver of beauty trends and with Coquette or makeup, this is especially true. Inspired by the Barbiecore look, the coquette makeup TikTok trend is all about doll-like makeup. Think poreless radiant skin, flushed cheeks, pouty stained lips and curled lashes.


Get the coquette makeup trend look with matte foundation, matte loose powder, rosy blush and this glam & doll false lashes mascara


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