Love at First Swipe: Valentine’s Day Looks You’ll Heart

Valentine’s Day makeup looks are coming in hot and we’ve got everything you need to plan your perfect vibe. From trending inspiration like dark romance to the tried-and-true flirty and fun looks we can’t get enough of, you can embrace any personality you want this V-Day and have fun and look great while doing it. Whether you’re hanging with your girls for a Galentine’s gathering or cozying up to your special someone on a night out, we’ve rounded up the best beauty ideas that celebrate love. So tuck in and get ready to hit the like button on all of these swoon-worthy looks.

Dark Romance
Call it the fantasy book effect (you know the ones!) but dark romance is trending hard in the beauty department. Think sensual makeup looks like black cherry and plum. Channel your inner beauty heroine (or villain) with help from this darkly romantic eye shadow palette. Outline the eyes with colors like dark rose, dahlia and violet for a sultry yet pretty effect. On the cheeks, go for a deep berry shade of liquid blush and concentrate the color on the hollows of the cheeks for definition that looks enchanting. Finally, a black-tinted gloss will give your lips that stained, just-bitten effect that radiates seduction (yes, please!).

Rose Gold Glow
Want your Valentine’s Day makeup to attract attention? Go for a rose-gold glow–the soft and romantic answer to metallic makeup. Rose gold gives skin a healthy-looking glow that just feels special, romantic and elevated. The shade is universally flattering too! For a foolproof approach, pick up this rose gold face set and use the trio of products to add a soft rose gold shimmer to your eyes, cheeks and lips. Rose gold by candlelight is one combo that will never get tired.

Red Power Pout
If your vibe is classic, timeless beauty, chances are you already know how to rock a red lip. Valentine’s Day serves as the perfect excuse to add it back into rotation. If you still haven’t found your forever red, you can have fun trying with any lip product. Go for a formula that you already prefer to make it easy. Love a buttery lip balm? Try this entry-level shade. Looking for a matte lipstick finish? Swipe on this tube. Remember, your best red will be the one you feel good in!

Pink Frost and Gloss
Monochromatic makeup looks make for an easy glam look! For a sweet Valentine’s Day take, go with soft pink. The effect is fun, flirty and flattering. For eyes, swipe on this soft pink eyeshadow from lid to brow. This shade is a neutral pink so it will work for any and every occasion. Next, dust a soft pink blush to the apples of your cheeks. Coat lips with this soft pink gloss to finish the look.

Flirty Flush
You’ve heard of a statement lip but we are in the era of the statement cheek. Heavy blush is trending and we love how easy it is to achieve. Simply choose your shade, we like this combo of cream and powder, and apply it high on your cheeks from temple to the cheek apples. To prevent this from looking like an 80s roleplay, be sure to concentrate the color high up as opposed to just in the contour area (underneath your cheek bones). The look you’re going for is, “I just saw my crush”.