Trending Lip Shades for 2025

The 2025 lip trend forecast is in and we’re unpacking all the inspo you’ll need to pull off this year’s hottest lip looks. We don’t know about you but we’re craving color after this long winter season. From new and nostalgic trending lip colors to must-have textures, this year’s lip lineup appeals to every beauty personality. Whether you’re looking to go soft or bold, or embrace quiet or loud luxury, this lip hot list has no shortage of inspiration. Here are five new reasons to get excited about your 2025 lip game.  

Romantic Embrace 

Rom-com lips are trending and we love a pop culture beauty moment that’s wearable and ultra-pretty. So what makes a lip look rom-com worthy? Think of soft edges and a stain-like effect. Go ahead and skip the liner for this look and pick up a sheer tinted lip balm instead. The best way to achieve a rom-com lip look is with a formula that infuses lips with a hint of color and soft shine. This shade of caring lip balm is perfect for that movie heroine vibe that’s all over our social feeds. It also has buildable color and is super nourishing on the lips, thanks to ingredients like shea butter and cocoa butter.  

Nude Attitude 

90s brown liner is back, baby. Call it the Pantone effect with mocha mousse being the 2025 color of the year. This iconic lip look is trending again and we’re not mad about it. It’s subtle enough to wear for any occasion and it looks good on everyone. The trick to making this look modern is with a plumping lip liner in a soft brown shade. This formula goes on smooth and it’s longwearing and won’t smudge. For best results, choose a shade that’s not too high in contrast to your natural lip color. Simply line the perimeter of your lips with it and press them together to smudge the color naturally. Fill lips in using a neutral gloss, balm or lip oil.  

Think Bubblegum Pink 

Let’s face it, we could all use the pop of positivity that only a bubblegum pink lip embraces. It’s no surprise this bold yet happy color has been making an appearance on runways and red carpets alike. Since bubblegum pink is playful and fun (and the opposite of taking yourself too seriously) it looks especially fab in a luminous lip balm. This formula plumps and softens lips leaving them with a hint of pretty shimmery color. It’s also super hydrating with the help of vitamin E and mango butter. 

Black Cherry on Top 

The moody lip color trend is doubling down in 2025 with black cherry dominating our for-you feeds. And it’s not just for lips. The vampy shade is also great on cheeks, too. We get it, the look is alluring and seductive while still being accessible and easy to pull off. It’s also flattering on every skin tone. The burgundy-meets-red shade can be worn as a wash of sheer color using this nourishing lip balm or as a bold statement with a matte lipstick.  

Glossy Natural 

There’s nothing underrated about gorgeous glossy natural lip looks. This look elevates the everyday in the best possible way. Getting this look is all about finding the right glossy texture for you. We like the effect of tinted lip oil that serves up shine and sheer color. For that perfect balance of glossy natural texture and color, go with a shade that’s close to your natural lip color.