Our Story
Like all great stories, ours began with a bold vision and fearless determination. In 2004, Christina Oster-Daum set out to break boundaries in the beauty industry, proving that luxury-inspired makeup could be accessible to all. What started in Germany as a passion project quickly evolved into a global movement, fueled by a simple truth: makeup lovers everywhere deserve high-performance products at prices that make sense. In 2015, we introduced Catrice to the U.S., and our mission remains dedicated to innovation, crafting premium, high-quality beauty that empowers you to Own Your Magic. Every product we create is designed to inspire confidence, celebrate individuality, and build a community where everyone shines.
We are driven by these 4 pillars ...
Quality Makeup, Affordable Price Tag
Our guiding principle is simple: value comes first. That’s why we dedicate our time and resources to creating makeup with high-quality ingredients, luxurious textures, and innovative, cleaner formulas—all at accessible prices.
Beauty as Self-Expression
True beauty isn’t about transformation—it’s about embracing who you are. Makeup is a tool for self-expression, a way to amplify your unique self with confidence. From our viral under-eye brightener to complexion-perfecting essentials, our products are designed to enhance what makes you, you.
Our Community is Our Inspiration
We are endlessly inspired by our makeup community and their shared love for beauty. It's a two-way street—your feedback, passion, and creativity fuel everything we do. We’re always listening, learning from you, and working to bring your ideas to life. Together, we make beauty better!
Worry-Free Beauty
We believe in playing with animals, not testing on them. That’s why we’re proudly cruelty-free, vegan, and compliant with strict EU standards, banning over 1,500 harmful ingredients. Our products are also paraben-free and microplastic particle-free, so you can trust they’re safe for you and the planet. We’re honest and transparent—check each product page for full ingredient details. We stand behind our products 100%, offering ethical, clean, and high-quality beauty.
